DALLAS — The Dallas Cowboys are worth an estimated $15.5 billion, keeping Jerry Jones’ franchise at the top of the sports world in Sportico’s latest valuation.
Dallas has ranked first every year Sportico has published its NFL franchise valuations.
The $15.5 billion figure is another sizable jump for a franchise that was valued at $12.8 billion a year ago. That works out to an increase of roughly 21% in one year.
The climb has been even steeper over the past four years.
Sportico valued the Cowboys at $10.32 billion in 2024, when Dallas became the first sports franchise to cross the $10 billion mark. The figure was $9.2 billion in 2023 and $7.64 billion in 2022.
Dallas has more than doubled that 2022 valuation.
How Sportico Values The Dallas Cowboys
Sportico does not limit its calculation to the football operation. Its valuation includes the franchise’s enterprise value, team-related businesses, and real estate holdings tied to ownership.
That puts properties and ventures connected to the Cowboys into the calculation along with the team itself. Practice facilities, venue interests, nearby developments, and separate businesses tied to ownership can all be included.
Sportico has previously pointed to Blue Star Land’s real estate joint ventures when detailing the Cowboys’ value. Jones also owns a stake in Legends, the sports hospitality and experiences company.
Those additions matter when comparing Sportico’s number with valuations published elsewhere.
A year ago, Sportico had Dallas at $12.8 billion. The Los Angeles Rams were next at $10.43 billion. The New York Giants came in at $10.25 billion.
No other NFL team reached $9 billion on that list. The league average was $7.13 billion.
Forbes put a slightly different number on Dallas in its 2025 NFL rankings, valuing the Cowboys at $13 billion. That still left them first in the league for the 19th consecutive year.
The Rams ranked second at $10.5 billion and the Giants third at $10.1 billion.
Forbes kept Dallas at No. 1 when it published its ranking of the world’s most valuable sports teams in December. The Cowboys have held that spot on the Forbes list every year since 2016.
Dallas Cowboys Have Also Led Sports In Profit
The Cowboys’ business numbers have not stopped with franchise value. Forbes estimated Dallas generated $629 million in operating income during the most recent season included in its January 2026 profitability rankings.
The Golden State Warriors were second at $409 million. No other franchise came within $200 million of Dallas.
Forbes lists Cowboys revenue at approximately $1.2 billion. Jones bought into a much different business in 1989.
He purchased the Cowboys from H.R. “Bum” Bright for about $140 million. The Cowboys have said $65 million of that price covered the team and another $75 million covered Texas Stadium.
Sportico now values the franchise and its related holdings at $15.5 billion. That is more than 110 times what Jones paid in 1989.
Dallas also won three Super Bowls during the first seven seasons of Jones’ ownership.
Dallas Cowboys’ Value Keeps Rising During Playoff Drought
The business side has continued climbing while the football operation has gone through another postseason drought.
Dallas has missed the playoffs in consecutive seasons. The Cowboys finished 7-9-1 in Brian Schottenheimer’s first season as head coach in 2025 after going 7-10 the year before.
The franchise has not reached an NFC Championship Game since the 1995 season.
Jones said when training camp opened in Oxnard that he feels pressure to win another Super Bowl and would be willing to use future draft capital to improve the current roster.
The Cowboys have continued making moves since then. Dallas signed defensive tackle Quinnen Williams to a three-year, $105.9 million extension this week and continues to explore the trade market for additional help.
Dallas closes the Oxnard portion of training camp this week.
The Cowboys open the preseason Saturday against the Seattle Seahawks at Lumen Field. Kickoff is set for 7 p.m. CT.
