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‘Good Juice, Good Energy’: Brian Schottenheimer Explains Origin Of Dallas Cowboys’ Postgame Locker Room Celebration

Brian Schottenheimer said the Cowboys' postgame locker room celebration traces back to Pete Carroll in Seattle, and Dallas will keep celebrating every win.

Dallas Cowboys head coach Brian Schottenheimer smiles and points from the sideline with headphones around his neck.
(Eric Hartline-Imagn Images)
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FRISCO, Texas — The postgame locker room celebration the Dallas Cowboys hold after wins traces back to Pete Carroll and the Seattle Seahawks, coach Brian Schottenheimer said Monday at The Star. Schottenheimer was Seattle’s offensive coordinator under Carroll from 2018 to 2020.

In the celebration, Schottenheimer shouts out the players who helped win the game. After a win over the Washington Commanders last season, he named the touchdown scorers and kicker Brandon Aubrey’s field goals in his speech, Dallas Cowboys On SI reported.

Players do really cool things when they win, Schottenheimer said. Sunday’s 27-23 win over the Indianapolis Colts was the Cowboys’ fourth of the season.

“It’s hard to win in this league. And so, when you win in this league, you’re going to celebrate,” Schottenheimer said. “There’s high highs and low lows, and guys do really cool things when you win. And so, we’re always going to celebrate that.”

Brian Schottenheimer Brought Celebration From Pete Carroll’s Seattle Seahawks

Carroll coached Seattle from 2010 to 2023 and won a Super Bowl with the Seahawks after the 2013 season. Schottenheimer spent three of those seasons running Carroll’s offense before later joining Dallas as offensive coordinator under Mike McCarthy.

The celebration was not something Schottenheimer had to invent when he became head coach. It brings good juice and good energy, he said.

“No, Pete Carroll had something very similar. It was good juice, good energy, and it’s something that we’re always going to celebrate when our guys do things that help us win games,” Schottenheimer explained.

Cowboys Celebrated Fourth Win Of Season In Indianapolis

Dallas has beaten the Commanders 37-20, the Houston Texans 34-30 on Oct. 4, the Philadelphia Eagles 38-21 on Oct. 26, and the Colts. After the win in Philadelphia, players blasted Meek Mill’s “Dreams and Nightmares” in the locker room, DLLS Sports reported.

On Monday, 105.3 The Fan’s Shan and RJ criticized the celebration after Sunday’s win. Dallas was flagged 14 times for 153 yards in Indianapolis and needed a 1-yard touchdown run by Javonte Williams with 1:08 left to win.

Schottenheimer went 7-9-1 in his first season as head coach in 2025. His team has not won consecutive games this season, and the 7-1 San Francisco 49ers visit AT&T Stadium on Sunday for a 3:25 p.m. CT kickoff on FOX.

 

 

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